DRUNKEN SAILOR FARM
Hooligans at heart, Drunken Sailor Farm identifies as a guerrilla gardening operation, standing up for social injustices, food security and independence. Through the CSA memberships, Drunken Sailor Farm helps to cultivate not only a relationship with the food and the earth that it comes from, but connects people to the community, and provides a deeper understanding of interdependence of all involved.
DELIVERABLES:
Custom Logo
Visual Identity
Printed Materials
Squarespace Website Assistance
LOGO PROCESS
Through our discovery session, we prioritized the challenges of incorporating their family roots, agriculture and their notorious "sailor's mouths" into their visual identity.
I put together four different concepts that met the goals of the creative brief, one of which was inspired by an illustration from 2012, reworked into a badge formation.
The concept chosen is unique, home grown, and rough around the edges, just like the farm itself. We created something that has room for growth, and even for a potential relocation to Alaska.
COLOR + TYPE
The brand colors selected encompass both land and sea. The typography is textured and old-fashioned. The art is 100% original.
ILLUSTRATION
As the farm got to work, the owner wanted to expand the line of merchandise. I created a custom illustration featuring a mashup of an octopus with garlic scapes to relate to their pirate-life vibe. This art was provided in a variety of file types for versatility in application, from website and flyers to stickers and screen printing.
DESIGN SUPPORT
The owner had set up her Squarespace website, but struggled to implement her new branding. I created some custom graphics, developed cohesiveness in the pages, and established her brand colors on her site.
Additionally, when the farm was ready to start selling the CSA-At-Home kits, I made the seasonal planting map that is enclosed with the kit. This map was created on Canva to allow the owner to edit as needed, and refresh it annually.
"I get A LOT of unexpected attention over my logo. I get stopped by people wanting to know more about my company, and even three hours out of town people were waving me down. I’ve started keeping stickers in my truck to hand out because of it! I greatly underestimated the power of a good biz name and great logo!"
Kendra Damnjanovic
Owner, Drunken Sailor Farm
