Client:
Tommy G's Meat & Sausage

Deliverables: 

Four large scale, hand-painted interior murals

Challenges:

Create professional wall murals that aligned with existing branding, and established an atmosphere of "the best meat experience." Achieve this while construction was in progress.

Outcome:

A unique, one-of-a-kind experience for every customer.

WHAT HAPPENED?

Customers are greeting with a full artisan experience when they enter the shop.

STRATEGY + APPROACH

I met with the owner frequently to discuss ideas, concepts and desired outcomes. After learning the goals, I made recommendations on what would and wouldn't work in the space, and presented several mural concepts. 

With the concepts selected, I ordered and acquired the necessary materials, and worked directly with the on-site contractors to schedule when I was able to be in the space with the man lift. 

The artwork was projected onto the walls to retain accurate scale. The penciled outlines were then hand painted using high quality interior paint, acrylics and Posca paint pens (for details). 

I finished all four murals ahead of schedule, allowing the remaining construction to proceed unhindered.

UNDERSTANDING THE INDUSTRY

The owner is an a lover and supporter of the arts, and is an opera singer himself. In this project, I was allowed explore my artistic freedom to develop a space that was dripping with artistry, as high quality as the meats sold there.

THE OUTCOME?

The murals are part of the experience when visiting Tommy G's Meat & Sausage. 

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