Brianna R eagan Creates
While primarily known as a fine artist, Brianna Reagan also designs logos and professional branding for companies. A self-taught graphic designer, Brianna is constantly learning, absorbing and researching how to be a better designer and provide top shelf service. Her fine art and illustration background is a solid foundation that allows Brianna to create unique and memorable logos and brand identities.
With over five years of design experience, Brianna lives and works in Fairbanks, Alaska. She has worked with companies ranging from mom-and-pop shops to large corporations, and also offers a logo redesign service for growing businesses that wish to take their brand identity to the next level.
Brianna fell in love with logo design and branding while working as a public relations specialist for the local hospital. It’s not just the design process she loves; she finds it completely fulfilling to help her clients to improve their businesses through distinctive and meaningful design. She aims to offer a logo design service tailored to your needs, and to create a beautiful, one of a kind mark for your company.
How it Works
Before starting any creative or design work, Brianna will take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. From this, she will create a comprehensive set of design goals and follow a multi-step design process to ensure the final artwork not only looks good, but performs for your business, too.
Step 1: The Proposal + Contract.
You get to start it all - submit this inquiry. Brianna will use the information you provide to assemble a custom proposal and estimate for your project. Every project is different, just like every company is different. The scope will determine the estimate. Brianna will submit a contract for the full scope of the work with the proposal. If you approve of the estimate, the contract can be signed and returned. The real work commences upon receipt of the signed contract.
Step 2: The Creative Strategy
Brianna will have you fill out another form, a client questionnaire. This questionnaire focuses entirely on your business.
Using your responses gathered from the questionnaire, Brianna will then examine your business competitors and comparable brands, and do desk research as needed. The scope of such research will vary with each client and their respective industry.
The outcome is a creative brief that acts as a framework to ensure that both you and her are communicating on the same wavelengths before moving onto the design. The brief becomes the benchmark that every decision can be tied back to.
A typical brief includes an overview of the business, project objectives and a comprehensive set of design goals, and include specifics including various audiences and competitors.
Unlike the online logo design sites, Brianna invests her time and creative energy to learn and understand your business story, its mission and vision, collect all of your company’s goals and get into the mindset of your target audience. Developing the creative strategy ensures the final artwork looks and performs beautifully.
Step 3: The Mood Board
True story; Before implementing mood boards into her multi-step process, Brianna once had a client that wanted the logo to be "faded." This led Brianna to present an array of marks that all featured a grungy, rustic effect to the client. Turns out, the client really wanted a gradient.
It happens often, and it's no secret that designers sometimes forget that clients don’t speak the same visual language. Therefore, just talking things through does not mean the client and the artist will understand what each is envisioning. Phrases like “modern” or “sleek” can mean something entirely different to an artist than it does to a client. Or like the real-world example above, a client may say “faded,” but mean they want a gradient effect.
Utilizing a mood board clears up any and all of these differences, ultimately leading to fewer revisions and happier clients. A mood board sets a clear vision and path for the final outcome.
By designing a mood board for your project, Brianna shows you an overall mood and visual concept of what she is envisioning for your brand. The mood boards allows you to visually comprehend what was discussed during the creative strategy step, and give feedback on the direction of the logo before she even starts sketching.
Further, the mood board is also a great way to choose a color palette of the brand, before Brianna designs a logo around color.
Step 4: Idea Development + Design
With the creative brief and mood board as the guiding stars, Brianna will use visual brainstorming to explore numerous ideas and directions for your logo. It starts with pen to paper, and literally means that Brianna will sketch several logo concepts, sometimes pages of them. The sketches that truly align with the goals will be brought onto a computer to create vector artwork using Adobe Illustrator, the industry standard.
By using vector software, Brianna creates digital artwork that can easily be reproduced at any size without loss of quality. This means you will have high quality, professional results every time no matter what size your logo needs to be, from the smallest business card to a printed wall mural.
Step 5: Presentation
A lot of ideas are considered, but only three or four are presented to the client. As the creative strategy has already been approved, sometimes a single design direction may be presented. Just like in fine art, Brianna will have a reason for every decision, from the choice in type to the colors used, all based on the creative strategy.
Presentations are shared as a PDF file for discussion, crafted using Adobe Illustrator, Photoshop, and InDesign. Various mock-up tools are used to share how a logo or identity looks in real life, such as on signage, stationery, uniforms, packaging, etc.
There is always room for revision. Feedback on how everything aligns with the project goals is necessary, and Brianna will count on you to be honest in your assessments.
Step 6: Creation of Logo Files
Once the logo is approved without revision, it is complete. The design will be provided to you in various formats, including vector files (Ai, EPS, SVG, and PDF) as well as raster formats (JPEG and PNG). A file inventory document will be included, as well. You will own full copyright to your completed design.
As Brianna has invested time and energy in learning your business, she is invested in helping you make sure all your needs meet your branding and business goals. At the completion of your logo, Brianna is able to offer additional design services detailed below. Additional services are for logo clients only.
Using Adobe InDesign, Brianna can develop your company collateral like business cards, office stationery, brochures, packaging, illustration and more. Once complete, Brianna will supply print-ready artwork so you can get everything printed yourself, or she can assist with printing (5% markup) if that is preferred.
Social Media Assets
Brianna can provide social media assets for you to implement throughout your social media platforms. This includes avatars and profile images, cover images or banner graphics, and PNG overlays for social media posts. This does not include administrative rights or management of your social media channels. The graphics will be provided to you to use on your channels.
Brand Style Guide
Brianna can provide Brand Style Guide for your business. A Brand Style Guide, or Brand Guidelines ensures that all parties use the brand elements consistently.
Not all businesses need brand guidelines - if your brand is solely online or used by a single owner, you may not need one.
If your company will be working with several venders or partners, a Brand Style Guide may be essential. Brand guidelines provide information and tools and set the standards for using brand names, logos, colors, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.
A logo can only say and do so much for the direction of the overall visual brand. Your logo is not your brand. It is a piece of your brand. Learn more about branding in the FAQs.
Whether your business operates offline or online, it’s crucial to build and maintain a website in today’s digital world. And guess what? A Facebook Page is NOT a website.
Using Wix.com, Brianna can provide website design services for your business. Once built, the site will be turned over to you for all maintenance. At this time, Brianna cannot manage your website, and she does not offer SEO or website marketing beyond the basic set up in the build.
Brianna listened to what we wanted incorporated into our logo, then worked her magic. Our logo is unique and represents our company perfectly. We’re lucky to have her talent here in Fairbanks.
Patterson Field Services, LLC
FAQ: Frequently Asked Queries
What is the difference between a logo and "branding"?
How much does it cost?
It starts at $850 and goes up from there depending on the company. A quote for rebranding a large corporation with a 50+ year history will be different than designing a logo for a new brick-and-mortar shop. There are some things I need to know before I can send a proposal, including scope and desired deliverables. To start the conversation, send me an email telling me about your business, where you want to take it, and how you’d like me to help.
How long will designing my logo take?
What do you need from me?
What if I don’t like in Alaska?
For anything else
Beard Brothers Meadery
Let’s Work Together: 5 Things to Keep in Mind
Every company needs a logo. It’s a symbol that helps customers identify and remember what they do. A logo is your company's first language; it is a symbol that will successfully communicate, engage with, and retain your audience effectively.
While anyone can truthfully design a logo, if it performs well is another thing entirely. A company mark should be enviable, it should be simple, relevant, unique, and timeless.
Let's make it simple:
The simplest solution is often the most effective. Simplicity makes a design more versatile. A minimalist approach enables your logo to be used across a wide range of media, from something as small as a website favicon to larger-than life billboards.
Simplicity also makes your design easier to recognize, allowing it a greater chance of enduring. Think of the logos that are the most recognizable – Apple, Starbucks, Nike, Target – see how simple they are?
Let's keep it relevant:
A logo must be appropriate for the business it identifies. An accounting firm should have a design that is different from an ice cream shop. A local farm should look different from a local hospital. Your design should be relevant to the respective industry and the respective audience.
Additionally, a logo does not necessarily need to say what a company does. Often, the less a logo says the better. Apple logo isn’t a computer. A mermaid isn’t coffee. Yet they’re all relevant within their respective markets.
Let's keep it unique:
A distinct logo not only means that it stands it, it also means that it separates your business from competing brands. A good logo has a unique quality or style that can be directly linked to the business it represents within a glance. It may take time to build this recognition, but that’s what branding is.
Let's make a first impression:
A solid, iconic logo is one that onlookers will remember after one quick glance. Maybe it’s the graphics on a vehicle as it drives by. Or the merchandise bag of an acquaintance at the Farmer’s Market. Most often, one quick glance is all the time a logo has to make an impression.
Let's think small:
A logo that adapts to all sizes is the most effective and economical. While a logo on a giant exterior sign has impact, the design also needs to accommodate smaller, necessary applications, such as branded pens.
Ideally, a logo should work at a minimum of about one inch without loss of detail. The only way to accomplish this is to keep it simple (here’s looking at you, #1), which will also make it much more likely that the logo will endure throughout the life of the business. That’s timeless.