Brianna R eagan Creates
While primarily known as a fine artist, Brianna Reagan also designs logos and professional branding for companies. A self-taught graphic designer, her fine art and illustration background is a solid foundation that allows Brianna to create unique and memorable logos and brand identities.
With over five years of design experience, Brianna lives and works in Fairbanks, Alaska. She has worked with companies ranging from mom-and-pop shops to large corporations, and also offers a logo redesign service for growing businesses that wish to take their brand identity to the next level.
More simply, Brianna creates visual identities for people who care about making a great first impression.
Brianna fell in love with logo design and branding while working as a public relations specialist for the local hospital. It’s not just the design process she loves; she finds it completely fulfilling to help her clients to improve their businesses through distinctive and meaningful design. She aims to offer a logo design service tailored to your needs, and to create a beautiful, one of a kind mark for your company.
Before starting any creative or design work, Brianna will take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. This is done together in a Strategy Workshop, from which Brianna will create a comprehensive set of design goals and follow a multi-step design process to ensure the final artwork not only looks good, but performs for your business, too. The scope of services/deliverables will ultimately affect the fees and timeline for a logo design.
Logo + Brand Style Guide:
A logo can only say and do so much for the direction of the overall visual brand. Your logo is not your brand. It is a piece of your brand. Your brand is fluid – it is your company’s reputation. The more consistant your company is on every level, from visual consistency to customer service consistency, the better your impact will be. By stepping up a level, Brianna can provide a Brand Brand Style Guide, or Brand Guidelines to ensures that all parties use the brand elements consistently.
Logo + Social Media Assets:
The digital identity of your business matters. Today’s consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets. Electronic devices are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep. In this level, Brianna can provide social media assets to help you build your digital identity.
Logo + Collateral (Print Goods)
As Brianna has invested time and energy in learning your business, she is invested in helping you make sure all your needs meet your branding and business goals. In this level, Brianna can develop your company collateral like business cards, office stationery, brochures, menus, illustration and more. Once complete, she will supply print-ready artwork so you can get everything printed yourself, or can assist with printing (5% markup) if preferred. The scope of services/deliverables will ultimately affect the fees and timeline for collateral design and production.
Logo + Packaging
Product packaging attracts customers and encourage them to buy your product. Through the style, colors and high-quality materials, the product packaging becomes a reflection of the product inside and the brand as a whole. Because first impressions are so important to the buying process, well-designed product packaging can go a long way in putting your product into the hands of buyers. From our in-depth Strategy Workshop, she will be very familiar with your target audience. The scope of services/deliverables will ultimately affect the fees and timeline of packaging design and production.
Logo + Website
Websites are arguably the best marketing asset, particularly when you consider 92% of consumers look at a company’s website when choosing a service provider or product. To be successful, the website has to be mobile friendly, easy to navigate and optimized for SEO. And friends, Facebook is NOT a website.
With this level, Brianna can build your website on WIX.com (this site and briannareaganart.com are both WIX sites) and pass it over to you to maintain and run when complete. This level has the most range, as it’s based on the scope, complexity and function.
Visual Identity Suite
The suite includes everything you need to build your brand identity, the complete package. More in depth, this include the full logo system, pattern designs, color palette, and typefaces. This package is also inclusive of the brand guidelines. All of this will inform the bulk of all other design, and become the framework needed to design everything else. As Brianna is invested in your brand identity, she can seamless design all elements. The scope of services and complexity of the deliverables will ultimately affect the fees and timeline of the brand identity.
How it Works
Before starting any creative or design work, and way before sketches, Brianna will take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. This is done with though a comprehensive Client Questionnaire or Strategy Workshop, depending on your design package. From this, she will create a set of design goals and follow a multi-step design process to ensure the final artwork not only looks good, but performs for your business, too.
Step 1: The Proposal + Contract.
You get to start it all - submit this inquiry from which Brianna will either send you the Questionnaire or schedule an introductory call. From the information collected on the form and/or through the phone call, Brianna will assemble a custom proposal and estimate for your project. Every project is different, just like every company is different. The scope will determine the estimate. Brianna will submit a contract for the full scope of the work with the proposal. If you approve of the estimate, the contract can be signed and returned. The real work commences upon receipt of the signed contract and a 50% deposit.
Step 2: The Strategy
The Questionnaire and/or Strategy Workshop is focused entirely on your business. The purpose of these is to get to the core of your company goals and needs. Brianna will then examine your business competitors and comparable brands, and do desk research as needed. The scope of such research will vary with each client and their respective industry.
The outcome is a creative brief that acts as a framework to ensure that both you and her are communicating on the same wavelengths before moving onto the design. The brief becomes the benchmark that every decision can be tied back to. A typical brief includes an overview of the business, project objectives and a comprehensive set of design goals, and include specifics including various audiences and competitors.
Unlike the online logo design sites, Brianna invests her time and creative energy to learn and understand your business story, its mission and vision, collect all of your company’s goals and get into the mindset of your target audience.
Developing the creative strategy ensures the final artwork looks AND performs beautifully.
Step 3: The Mood Board
True story; Before implementing mood boards into her multi-step process, Brianna once had a client that wanted the logo to be "faded." This led Brianna to present an array of marks that all featured a grungy, rustic effect to the client. Turns out, the client really wanted a gradient.
It happens often, and it's no secret that designers sometimes forget that clients don’t speak the same visual language. Therefore, just talking things through does not mean the client and the artist will understand what each is envisioning. Phrases like “modern” or “sleek” can mean something entirely different to an artist than it does to a client. Or like the real-world example above, a client may say “faded,” but mean they want a gradient effect.
Utilizing a mood board clears up any and all of these differences, ultimately leading to fewer revisions and happier clients. A mood board sets a clear vision and path for the final outcome.
By designing a mood board for your project, Brianna shows you an overall mood and visual concept of what she is envisioning for your brand. The mood boards allows you to visually comprehend what was discussed during the creative strategy step, and give feedback on the direction of the logo before she even starts sketching.
Step 4: Idea Development + Design
With the creative brief and mood board defining the target, Brianna will use visual brainstorming to explore numerous ideas and directions for your logo. It starts with pen to paper, and literally means that Brianna will sketch several logo concepts, sometimes pages of them. The sketches that truly align with the goals will be presented to you as rough preliminaries to get your input on direction. Many ideas my be presented, but only 3-5 will be rendered as vector artwork using Adobe Illustrator, the industry standard.
By using vector software, Brianna creates digital artwork that can easily be reproduced at any size without loss of quality. This means you will have high quality, professional results every time no matter what size your logo needs to be, from the smallest business card to a printed wall mural.
Step 5: Presentation
Presentations are shared as a PDF file for discussion, crafted using Adobe Illustrator, Photoshop, and InDesign. Various mock-up tools are used to share how a logo or identity looks in real life, such as on signage, stationery, uniforms, packaging, etc.
There is always room for revision. Feedback on how everything aligns with the project goals is necessary, and Brianna will count on you to be honest in your assessments.
Step 6: Creation of Logo Files
Once the logo is approved without revision, it is complete. The design will be provided to you in various formats, including vector files (Ai, EPS, SVG, and PDF) as well as raster formats (JPEG and PNG). A file inventory document will be included, as well. You will own full copyright to your completed design.
Brianna listened to what we wanted incorporated into our logo, then worked her magic. Our logo is unique and represents our company perfectly. We’re lucky to have her talent here in Fairbanks.
Patterson Field Services, LLC
FAQ: Frequently Asked Queries
What is the difference between a logo and "branding"?
How much does it cost?
It starts at $850 and goes up from there depending on the full scope of the project. A quote for rebranding a large corporation with a 50+ year history will be different than designing a logo for a new brick-and-mortar shop. There are some things I need to know before I can send a proposal, including scope and desired deliverables. To start the conversation, send me an email telling me about your business, where you want to take it, and how you’d like me to help, and we'll jump on a call or set up a meeting to dive in deep.
How long will designing my logo take?
What do you need from me?
What if I don’t live in Alaska?
For anything else
The creative process was clear, efficient, and comprehensive. I could tell Brianna was completely dedicated to understanding my concept and business goals in designing an incredible logo.
Lily Hughes, AuD
Let’s Work Together: 5 Things to Keep in Mind
Every company needs a logo. It’s a symbol that helps customers identify and remember what they do. A logo is your company's first language; it is a symbol that will successfully communicate, engage with, and retain your audience effectively.
While anyone can truthfully design a logo, if it performs well is another thing entirely. A company mark should be enviable, it should be simple, relevant, unique, and timeless.
Let's make it simple:
The simplest solution is often the most effective. Simplicity makes a design more versatile. A minimalist approach enables your logo to be used across a wide range of media, from something as small as a website favicon to larger-than life billboards.
Simplicity also makes your design easier to recognize, allowing it a greater chance of enduring. Think of the logos that are the most recognizable – Apple, Starbucks, Nike, Target – see how simple they are?
Let's keep it relevant:
A logo must be appropriate for the business it identifies. An accounting firm should have a design that is different from an ice cream shop. A local farm should look different from a local hospital. Your design should be relevant to the respective industry and the respective audience.
Additionally, a logo does not necessarily need to say what a company does. Often, the less a logo says the better. Apple logo isn’t a computer. A mermaid isn’t coffee. Yet they’re all relevant within their respective markets.
Let's keep it unique:
A distinct logo not only means that it stands it, it also means that it separates your business from competing brands. A good logo has a unique quality or style that can be directly linked to the business it represents within a glance. It may take time to build this recognition, but that’s what branding is.
Let's make a first impression:
A solid, iconic logo is one that onlookers will remember after one quick glance. Maybe it’s the graphics on a vehicle as it drives by. Or the merchandise bag of an acquaintance at the Farmer’s Market. Most often, one quick glance is all the time a logo has to make an impression.
Let's think small:
A logo that adapts to all sizes is the most effective and economical. While a logo on a giant exterior sign has impact, the design also needs to accommodate smaller, necessary applications, such as branded pens.
Ideally, a logo should work at a minimum of about one inch without loss of detail. The only way to accomplish this is to keep it simple (here’s looking at you, #1), which will also make it much more likely that the logo will endure throughout the life of the business. That’s timeless.