Design Services by Brianna Reagan

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Visual Identity:

More than just a logo, your visual identity includes the colors and the overall vibe of your new brand. 

 

Before starting any creative or design work, I will take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. This is done together in a Strategy Workshop, from which I create a comprehensive set of design goals, and follow a multi-step design process to ensure the final artwork not only looks good, but performs for your business, too. The scope of services/deliverables will ultimately affect the fees and timeline for a logo design. 

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Brand Guidelines:

The more consistent your company is on every level, from visual consistency to customer service consistency, the better your impact will be. A logo can only say and do so much for the direction of the overall visual brand. Your logo is not your brand. It is a piece of your brand. Brand Guidelines ensure that all parties, internal and external, use your new brand elements consistently.

Social Media Identity:

The digital identity of your business matters. Today’s consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets. Electronic devices are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep.

 

I provide social media assets to help you build your digital identity, from avatars and cover images to easy-to-use social post overlays. This helps you establish your brand through consistency.

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Collateral (aka Printed Goods):

As I has invested time and energy in learning your business, I is invested in helping you make sure all your needs meet your branding and business goals. I can develop your company collateral like business cards, office stationary, brochures, menus, illustration and more. Once complete, I can supply print-ready artwork so you can get everything printed yourself, or can assist with printing (5% markup) if preferred. The scope of services/deliverables will ultimately affect the fees and timeline for collateral design and production. 

Packaging Design:
Product packaging attracts customers and encourage them to buy your product. Through the style, colors and high-quality materials, the product packaging becomes a reflection of the product inside and the brand as a whole. Because first impressions are so important to the buying process, well-designed product packaging can go a long way in putting your product into the hands of buyers. From our in-depth Strategy Workshop, I will be very familiar with your target audience to create something that helps your product sell. The scope of services/deliverables will ultimately affect the fees and timeline of packaging design and production. 
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Digital Identity:
Websites are arguably the best marketing asset, particularly when you consider 92% of consumers look at a company’s website when choosing a service provider or product. To be successful, the website has to be mobile friendly, easy to navigate and optimized for SEO. And friends, Facebook is NOT a website. 

You need to be searchable on the web. You need an avenue to tell the story of your business. You need a space to build trust. Whether that means your site is simply informative or if it needs an online store, I can help set you up for success using Wix or Squarespace. This level has the most range, as it’s based on the scope, complexity and function.
The Deep Dive
Perfect for the fresh new company wanting to make a big splash, this is the full suite or services which includes everything you need to build your brand identity. More in depth, this include the full logo system, pattern designs, and color palette, as well as the brand guidelines. All of this will inform the bulk of all other design, and become the framework needed to design everything else, from signs to stationary, or menus to product packaging. Additionally, we'll create your full digital identity through social assets and a website. 

As I am invested in your brand identity, I can seamless design all elements. The scope of services and complexity of the deliverables will ultimately affect the fees and timeline of the brand identity.
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