How it Works

Before starting any creative or design work, and way before sketches, Brianna will take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. This is done with though a comprehensive Client Questionnaire or Strategy Workshop, depending on your design package. From this, she will create a set of design goals and follow a multi-step design process to ensure the final artwork not only looks good, but performs for your business, too.

Step 1: The Proposal + Contract.

You get to start it all - submit this inquiry from which Brianna will either send you the Questionnaire or schedule an introductory call. From the information collected on the form and/or through the phone call, Brianna will assemble a custom proposal and estimate for your project. Every project is different, just like every company is different. The scope will determine the estimate. Brianna will submit a contract for the full scope of the work with the proposal. If you approve of the estimate, the contract can be signed and returned. The real work commences upon receipt of the signed contract and a 50% deposit.

​Step 2: The Strategy 

The Questionnaire and/or Strategy Workshop is focused entirely on your business. The purpose of these is to get to the core of your company goals and needs. Brianna will then examine your business competitors and comparable brands, and do desk research as needed. The scope of such research will vary with each client and their respective industry. 


The outcome is a creative brief that acts as a framework to ensure that both you and her are communicating on the same wavelengths before moving onto the design. The brief becomes the benchmark that every decision can be tied back to. A typical brief includes an overview of the business, project objectives and a comprehensive set of design goals, and include specifics including various audiences and competitors.

Unlike the online logo design sites, Brianna invests her time and creative energy to learn and understand your business story, its mission and vision, collect all of your company’s goals and get into the mindset of your target audience.


Developing the creative strategy ensures the final artwork looks AND performs beautifully. 

Step 3: The Mood Board

True story; Before implementing mood boards into her multi-step process, Brianna once had a client that wanted the logo to be "faded." This led Brianna to present an array of marks that all featured a grungy, rustic effect to the client. Turns out, the client really wanted a gradient.


It happens often, and it's no secret that designers sometimes forget that clients don’t speak the same visual language. Therefore, just talking things through does not mean the client and the artist will understand what each is envisioning. Phrases like “modern” or “sleek” can mean something entirely different to an artist than it does to a client. Or like the real-world example above, a client may say “faded,” but mean they want a gradient effect. 

Utilizing a mood board clears up any and all of these differences, ultimately leading to fewer revisions and happier clients. A mood board sets a clear vision and path for the final outcome.

By designing a mood board for your project, Brianna shows you an overall mood and visual concept of what she is envisioning for your brand. The mood boards allows you to visually comprehend what was discussed during the creative strategy step, and give feedback on the direction of the logo before she even starts sketching.

Visual Brainstorming
Step 4: Idea Development + Design

With the creative brief and mood board defining the target, Brianna will use visual brainstorming to explore numerous ideas and directions for your logo. It starts with pen to paper, and literally means that Brianna will sketch several logo concepts, sometimes pages of them. The sketches that truly align with the goals will be presented to you as rough preliminaries to get your input on direction. Many ideas my be presented, but only 3-5 will be rendered as vector artwork using Adobe Illustrator, the industry standard. 

By using vector software, Brianna creates digital artwork that can easily be reproduced at any size without loss of quality. This means you will have high quality, professional results every time no matter what size your logo needs to be, from the smallest business card to a printed wall mural.

Step 5: Presentation

Presentations are shared as a PDF file for discussion, crafted using Adobe Illustrator, Photoshop, and InDesign. Various mock-up tools are used to share how a logo or identity looks in real life, such as on signage, stationery, uniforms, packaging, etc.

There is always room for revision. Feedback on how everything aligns with the project goals is necessary, and Brianna will count on you to be honest in your assessments.

Step 6: Creation of Logo Files

Once the logo is approved without revision, it is complete. The design will be provided to you in various formats, including vector files (Ai, EPS, SVG, and PDF) as well as raster formats (JPEG and PNG). A file inventory document will be included, as well. You will own full copyright to your completed design.