Charting a steady course
Creating custom art & design is a multi-step process, and your involvement is essential throughout the whole journey. Let's embark on a creative quest together.
01.
Discovery
It starts with diving deep.
I take the time to learn and understand your business story, collect all of your company’s goals and get into the mindset of your target audience. Through these Discovery steps, we map out our course for the creative quest ahead.
Creative Brief
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Comprehensive set of design goals to ensure the final artwork not only looks good, but performs for your business, too.
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Acts as a framework of communication.
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Sets the benchmark that every design decision is tied back to.
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It is our compass.
Mood Board
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A vision board for your new brand identity.
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Sets the overall mood and visual concept of what is envisioned for your brand.
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Sets a clear vision and path for the final outcome.
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Ensures we are communicating on the same visual wavelength.
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It is our North Star.
Brand Nouns
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An exercise to select a list of nouns that resonate with you and your ideal vision of your brand identity.
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Narrows the target in which we are aiming.
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Steers the artwork in the right direction for you and your visio
02.
Ideation
Making waves.
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Visual brainstorming
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Preliminary concept sketches
I create 70-100 sketches for every logo project. These are rough and raw, but the pencil and paper allow me the freedom to explore any and all ideas for your project.
The proofs that best align with the Creative Brief and Mood Board will be shared for selection by you, and for guidance and direction.
03.
Creation
Tying the knots
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Exploration of concepts
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Rendering
Each of the proofs that you selected are then refined and rendered into near-final logos, as vector artwork using Adobe Illustrator, the industry standard.
These are also created in potential variations, to begin the exploration of a full logo suite, or the family of logos you'll receive.
04.
Presentation
X-mark the spot
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Fully rendered concepts
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Various mockups
All of the logo concepts are assembled into a professional presentation deck. Mock-ups are utilized to share how a logo looks in “real life,” such as on signage, stationery, uniforms, website, etc., which alleviates you from having to use your imagination.
05.
Delivery
Ready to set sail.
There is always room for revision. Feedback on how everything aligns with the project goals is necessary, and I will rely on you to be honest in your assessments.
Once the logo is approved without revision, it is complete. The design will be provided to you in various formats, including vector files (Ai, EPS, SVG, and PDF) as well as raster formats (JPEG and PNG).
I create visual identities,
so you can stand out.
I listen and learn,
so you can be more confident.
I design and develop,
so you can build and grow.
A customizable plan of attack to developing great first (and lasting) impressions
Strategy
Research
Competitor Analysis
Target Market
Identity
Logo Design
Visual Identity Assets
Brand Style Guide
Illustration
Experience
Packaging
Environment Design
Print Collateral
Web & Digital Media
