Having just been a guest speaker in the UAF Pen & Ink class, a handful of questions from the students were about pricing. Considering I encounter this a lot in other conversations with creatives and makers, it felt like a reasonable time to sit down and dive in. Take your time to digest this information and apply the formulas to your own practice. Return to this article as much as you need to. While everything in here is actionable, it's not meant to be adopted in one go. The

There’s a coffee hut here in Fairbanks that you can’t drive past without noticing. Not because of the building. Not because of the menu. But because of the line. Six, sometimes seven cars deep, and often spilling out into the street. People willingly waiting, blocking traffic, when there are plenty of other coffee huts they could go to. That kind of loyalty doesn’t happen by accident. The Backstory One of my first rebrand projects was for Bucko’s Coffee . When they reached ou

Through my work on last year’s Gift Guide, I noticed a bit of a trend; several small businesses struggled to provide a logo. Often, they simply didn’t know where to start, were working with a design created long before modern tools came along, or in some cases, they didn’t have a logo at all.   For any business, a logo is a powerful part of brand identity. But it’s easy to overlook how much it impacts customer perception. So, this article is all about understanding when it’s