After 10 years of being a vendor at artisan markets and bazaars, I am more than familiar with how local markets are their own scene, and that every booth sets the tone for how shoppers experience that space. But, we’ve all been there, wondering why shoppers aren’t stopping... I recently asked a handful of locals what makes them walk right past a booth, and their responses were brutally honest in the best way.   Hearing what shoppers actually notice makes it way easier to set

Here’s the wild thing about being a product-based small business: while the rest of the world is sipping iced tea and soaking up the...

A couple years ago, I won a brand photography session with Lena Lee Photography . At the time, I was equal parts stoked and nervous; I do...