Bucko's Coffee
Buck's passion is making delicious coffee and brightening someone's day with a cup of coffee and a smile. Serving hand-crafted coffee and refreshing beverages that give a solid kick in the pants, they are the bull in the coffee-shop, changing how people do drive-thru.
Deliverables:
Custom Logo
Visual Identity
Packaging
Merchandise
App Design Assistance
WiX Website Build
Logo Process
With a five-year presence, the challenge was to redesign the existing logo, and convey a fun, vibrant energy, while also being professional. Their existing logo was hard to work with, and they needed it to be more versatile and responsive. With a second location on the horizon, they realized they also needed to have some branding consistency dialed in.
The bull figure was a must-have for the rebrand. We explored a few iterations but ultimately settled on modifications to the existing art to maintain brand recognition.
The text was completely redesigned and 100% custom.
Color + Type
The selected colors defined and established the core colors for the brand, bringing continuity throughout all of their touch points.
While the orange, teal and burgundy evolved with the company, the full palette was selected to be energetic, fun and vibrant, just like their staff culture.
The typography is a combination of funky and traditional, to appeal to their full spectrum of customers and convey their good attitudes and great service.
Merch
After the logo was finalized, we tackled custom staff tee shirts, stickers, cold and hot cups, mugs, and swag to make you swagger. Merchandise helps them build relationships with their staff, as well as relationships with their frequent customers.
Website Build +
App Design Assistance
When the owners decided to launch an app, I created custom graphics, and helped to establish the brand colors on the platform.
As they continue to grow, the owners realized they needed a professional website. I customized their WiX site, developed the graphics and messaging, and helped launch their menu listings.
"Working with Brianna has been an absolute dream. She invested so much time into trying to learn and understand us, our company, and our wants and needs for a more versatile logo. The process from the start was so smooth and easy. When we gave her feedback, she listened so closely because we knew she wanted us to love and be thrilled with the outcome! We are! We loved it so much that we are going to continue to work with her on future designing and project needs for our business!"
Amber Boggs
Owner, Bucko's Coffee
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