Specializing in natural history expeditions in Interior and arctic Alaska, Adventure Borealis has a keen focus on inspiring deep connections to Interior and Arctic Alaska’s public lands through experiential natural history programs for all people — regardless of identity, age, ability or socio-economic status.
Brand Style Guide
With a deep background in ecology and natural history, we needed the logo to be a little but natural and rustic. We also wanted a connection to the fragile arctic and subarctic ecosystems, which is represented in the black spruce motif.
As they offer experiential natural history programs for all people — regardless of identity, age, ability or socio-economic status – we also discussed the logo needing to be approachable and accessible.
COLOR + TYPE
The brand colors revolve around the deep greens of the black spruce, while also embracing the serene colors of a winter sunrise.
The display typography is adventurous and approachable, with a casual vibe. Paired with LiebeRuth, we get a hint of academia and authentic trust.
Needing to get their business off the ground and into the hands of consumers, we created custom business cards and a brochure to feature their services. Using Canva, I was able to develop these together with the client.
"Brianna was timely, responsive, professional and creative. We love the branding work she did for us and can't wait to keep building our identity in partnership with her."
Ryan Arash Marsh
Director, Head Guide, Adventure Borealis