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Aurora Audiology

A hearing healthcare doctor opened a private practice and needed to establish the clinic as a trustworthy, caring, and comfortable choice. The logo needed to act as a vessel to educate the community on the importance of hearing health and the connection to cognitive decline.

Deliverables:

Custom Logo

Visual Identity

Social Assets

Printed Materials

Advertisement Creation

Wall Art

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Logo Process

Through our discovery session, we prioritized the challenges of incorporating the northern lights, rugged mountains, and of course the element of hearing. 

The concept chosen features a stylized aurora as sound bars, composed in a triangular shape for a mountain.

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Color + Type

The brand colors reflect the bold jewel tones of the northern lights. The typography is classic and easy to read, selected to imbue trust with the target audience. 

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Iconography

Custom icons were created to help convey messaging and make a bigger impact. 

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Social Assets

To help establish the clinic's digital identity, I created a handful of branded overlay graphics to facilitate consistency in imagery. 

 

While the owner operates the social media platforms and uses the overlays as needed, I continue to support the digital identity by creating a majority of the themed graphics on a monthly basis. 

Graphic Design

To establish the clinic as a trustworthy and comfortable space, I created all the patient forms, signage and advertisements.

To reach the target market, the owner places frequent advertisements in the newspapers and inserts, as well as a few other key locations. I create the ads, working directly with the owner for review and approval, and submit directly to the newspaper contact.

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Wall Art

The most recent project for Aurora Audiology, I designed, constructed, and painted a large scale hanging wall piece for the clinic's waiting room lobby. The art is inviting, helping to create a friendly atmosphere and one-of-a-kind experience for every patient.

"The creative process was clear, efficient and comprehensive. I could tell Brianna was completely dedicated to understanding my concept and business goals in designing an incredible logo."

Lily Hughes, AuD

Owner, Aurora Audiology

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