KM Photography
A luxury boudoir photographer specializing in empowering women through elegant and sensual photography sessions. She sought to reposition her brand as the premier luxury boudoir studio in her city, attracting a clientele that values exclusivity, indulgence, and artistry.
Deliverables:
Custom Logo Suite
Creative Assets
Brand Style Guide
Showit Website Build
Exploration + Process
The logo needed to:
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establish the business as the premier luxury boudoir studio and convey high-end, sensual luxury.
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celebrate the radiant beauty in women, and inspire them to be free to express themselves as sexual, powerful, and artistic creatures.
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embody an authentic, comfortable, and trustworthy vibe.
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be versatile to work effectively on printed goods, packaging, garments, social media, and online.
This rebranding project aimed to establish a visual identity that not only reflects the high-end nature of Kearstyn's services but also celebrates the radiant beauty and divine feminine energy of her clients. The new identity needed to feel sensual yet approachable, artistic yet versatile, and embody an authentic, trustworthy vibe.
New Logo
Aligning with our goals and objectives, we developed a cohesive, multi-faceted visual identity that merges elegance with sensuality.
Color + Type
A combination of professional, classy, and voluptuous fonts was selected. These typefaces strike the perfect balance between luxury and intimacy, creating an immediate impression of high-end sophistication
Moody and sensual greens, balanced with warm neutrals, were chosen to evoke intimacy, creativity, and mystery. These colors set the tone for an immersive luxury experience.
Graphic Assets
Custom, hand-drawn illustrations introduce a unique, artistic flair, reinforcing the studio's bespoke nature.
These include:
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Female figures with fern head substitutions, symbolizing growth, beauty, and transformation.
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A detailed lace fern motif, adding intricacy and elegance to the visual language.
Website Redesign
The new logo, custom illustrations, colors, and typography were integrated into the studio’s newly designed website on Showit. We created the every page in a "wireframe" layout, as a way to draft the entire website and figure out the best user experience. The approved wireframe designs were then created in Showit to build the website on desktop and mobile views.
The site will serve as an immersive showcase of her work, building trust and credibility while providing an enhanced user experience for both potential new and returning clients.
The Outcome
The rebrand positioned the client’s studio as a leader in the luxury boudoir photography market. The cohesive visual identity aligned perfectly with her target audience's values, creating a brand experience that feels both empowering and indulgent. The new identity celebrates the beauty and power of women while providing them with a trusted, elegant space to explore their divine feminine energy.
