Before + After

Through a strategy session, we prioritized the challenges the Café faced with packaging thirteen different varieties of coffee and wanting to keep costs down. 

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The existing packaging consisted of blank, templated labels for staff to handwrite in the details. While this works well for having thirteen varieties, the client wanted to communicate quality and professionalism deserved of the high-quality house-roasted roasted coffee.

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Two possible trajectories were outlined, which allowed the client to be involved in the decision making process, and choose an option that would work for the business and the staff. 

Exploration + Process

Starting with sketches, I took the best ideas to a near-complete state, whether that was analog, digital, or hybrid - all were explored. These ideas were professionally presented using mockup graphics. This ultimately led to the selection of the design and creation of the final artwork. 

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The concept presented focused on the cafe's established branding, colors, handmade craft, and  boreal forest aesthetics.

Strategy + Approach

With a single bag design, the cafe can keep a single bag design in stock for all varieties, and thus keep the production costs down. As such, I refined the label designs to be incorporated as part of the overall packaging design.

Thirteen different labels were developed, using different colors and iconography to display the pertinent information.

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I worked directly with the product vendors for both the bags and the labels, through the entire ordering, proofing, and shipping process.

The Outcome

The new packaging and label designs have made the Cafe's house-roasted coffee more noticeable to customers, resulting in an increase in sales. 

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They even sold more than ever before, and had to place a second bag order ahead of schedule.