Southfork Development, LLC

Southfork Development is an Alaska-based civil contracting company built for challenges. From stream restoration projects to commercial civil builds and a select handful of private jobs, Southfork specializes in the complicated and logistically demanding projects other companies can’t—or won’t—take on.

Deliverables:

Custom Logo

Visual Identity

Printed Materials

Logo Process

We began with a discovery process focused on uncovering Southfork’s values: trust, reliability, and a deep respect for Alaska’s land and people.

From there, we explored visual directions that would capture both professionalism and a sense of place. The final design direction centered on a strong yet approachable mark, designed to embody guidance, vision, and strength.

The finished logo features an “S” monogram formed by a winding river, anchored by the North Star above. Together, these elements symbolize direction, stability, and a deep tie to Alaska’s landscape. The mark is clean, modern, and versatile, equally effective on signage, print materials, and digital platforms.

Color + Type

Typography balances strength with clarity, creating a professional yet approachable system:

Gunterz for headings — strong, modern, and commanding
Montserrat Semibold for subheadings — versatile, clean, and structured
Montserrat Regular for body copy — simple, legible, and reliable
PT Mono for captions — minimal, technical, and precise

Together, these choices create a type system that communicates trust and stability while maintaining a contemporary edge.

The palette draws inspiration from Alaska’s natural environment, pairing strength with subtlety:. The primary palette is a nod to the Alaskan roots with a deep navy and gold. The secondary palette brings in the silty glacial rivers.

Together, these colors reflect both the rugged and refined aspects of Southfork’s identity, grounding the brand in Alaska’s landscape while remaining professional and approachable.