Make sure your website is mobile-optimized.   Most businesses build their websites for desktop. But you need to ensure your website works great and looks beautiful on mobile, as well. If a visitor can't view or navigate your site easily, they're going to leave and find your competitor.   The best thing you can do for your online presence is to build your website for your audience. Your audience is on mobile. Your website is in their pocket. Here's a peek at my own website vi

One of my goals this year is simple, but not easy: put myself out there more.   Actually, my entire plan for the year is to do this across all my pillars of focus, seeking and developing relationships and collaborations across licensing, wholesale, and design. Screenshot of my Goal Planner Trello Board Over the years, I’ve learned that the kind of opportunities you want don’t usually fall into your lap. You have to go after them. But it’s easier to think you’re just unlucky.

Here’s the wild thing about being a product-based small business: while the rest of the world is sipping iced tea and soaking up the...

A couple years ago, I won a brand photography session with Lena Lee Photography . At the time, I was equal parts stoked and nervous; I do...

This month, I’m making a big shift that I’ve been talking about for half a year: I’m officially stepping away from social media. I have a vision of what this will look like for me and my business, and it feels like a breath of fresh air. But one of the most common questions I’ve been getting is: “ How will people find you now? ” or “ What will you do instead? ” These are great questions, especially if you find yourself also feeling burnt out by the scroll and looking for othe

If you’ve been paying attention to the small business buzz, you’ve probably heard everyone talking about email newsletters. And for good...

Last month I ran a small poll on Instagram Stories about the importance of websites for businesses. The results are in, and guess what?...